Consent for marketing emails and text messages
Quebec trade rule for web and digital marketing agencies, applicable throughout Abitibi-Témiscamingue.
The rule
Commercial electronic messages (emails, text messages) require the recipient's consent, identification of the sender and a way to unsubscribe (Canada's Anti-Spam Legislation, Loi canadienne anti-pourriel, CASL/LCAP). The rules cover your agency's own prospecting and, to be validated, campaigns sent on behalf of your clients. In Orvel: Consent is kept with the file; prospecting and campaigns go out only to people who have consented, with an unsubscribe link; messages about a requested service follow the customer's request. Official source: https://laws-lois.justice.gc.ca/fra/lois/E-1.6/
Information about Quebec rules, not legal advice. Check with your professional order, advisor or the official source.
How Maya helps
- Quote requests
- Client brief
- Proposal follow-ups
- Deliverables and approvals
- Monthly reports and renewals
Answers quote requests, gathers the client brief covering services, monthly budget, timeline and channels, follows up on proposals, tracks deliverables and approvals, prepares monthly reports and reminds clients of retainer renewals.
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Questions
Consent for marketing emails and text messages — what does it mean?
Commercial electronic messages (emails, text messages) require the recipient's consent, identification of the sender and a way to unsubscribe (Canada's Anti-Spam Legislation, Loi canadienne anti-pourriel, CASL/LCAP). The rules cover your agency's own prospecting and, to be validated, campaigns sent on behalf of your clients. In Orvel: Consent is kept with the file; prospecting and campaigns go out only to people who have consented, with an unsubscribe link; messages about a requested service follow the customer's request. Official source: https://laws-lois.justice.gc.ca/fra/lois/E-1.6/
Does Maya apply this rule automatically?
Maya follows your templates and rules and shows you the result for approval. Never promises a result, a ranking or a price outside your rules.
Is this legal advice?
No. This is general information about Quebec rules. Always check with your professional order, advisor or the official source.
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