Maya,
the AI agent for web and digital marketing agencies.

Quote requests

Client brief

Proposal follow-ups

Deliverables and approvals

Monthly reports and renewals

Consent for marketing emails and text messages

Commercial electronic messages (emails, text messages) require the recipient's consent, identification of the sender and a way to unsubscribe (Canada's Anti-Spam Legislation, Loi canadienne anti-pourriel, CASL/LCAP). The rules cover your agency's own prospecting and, to be validated, campaigns sent on behalf of your clients. In Orvel: Consent is kept with the file; prospecting and campaigns go out only to people who have consented, with an unsubscribe link; messages about a requested service follow the customer's request. Official source: https://laws-lois.justice.gc.ca/fra/lois/E-1.6/

Quebec's Law 25: information of an agency's clients and prospects

The personal information of clients and prospects is protected by Quebec's Law 25: collection limited to what is necessary, restricted access, right to withdraw and to deletion. In Orvel: Access fields marked sensitive; collection limited to what the mandate needs; deletion on request; no client account passwords in the CRM. Official source: https://www.cai.gouv.qc.ca/protection-renseignements-personnels/

Copyright on images, fonts and music

The images, photos, fonts and music used in deliverables are protected by copyright: a licence may limit use (advertising, duration, territory, modification). To be validated according to each licence. In Orvel: Each deliverable states the source and licence of the elements used; the agent never claims that an image or a piece of music is “royalty-free” without proof of the licence. Official source: https://laws-lois.justice.gc.ca/fra/lois/C-42/

Assignment of copyright in deliverables

Who holds the copyright in the deliverables, and how it is assigned or licensed to the client, must be specified in the contract; an assignment generally requires a writing (to be validated by your legal advisor). In Orvel: The proposal and the contract include a clause on ownership of deliverables; delivery records what is handed over to the client. Official source: https://laws-lois.justice.gc.ca/fra/lois/C-42/

Photos and videos of people: authorization before publication

Photos and videos in which people appear generally require their authorization before publication (image rights, to be validated by your legal advisor). In Orvel: The CRM keeps proof of authorization (form template attached to the file) before any face or testimonial is published.

Testimonials and case studies: client agreement

A testimonial or a case study is published only with the client's agreement, and must be truthful and up to date (to be validated according to the rules applicable to advertising). In Orvel: The testimonial request requires the client's written agreement; the agent publishes nothing without your approval.