Identify the broker, never the AI as the broker
Quebec trade rule for real estate brokers.
The rule
A licence holder must disclose their status as a licence holder (art. 1 of the regulation), and an advertisement must show the broker's name as it appears on the licence and, where applicable, their agency (art. 114). Sofia introduces the broker by name and title; she never introduces herself as a broker.
Information about Quebec rules, not legal advice. Check with your professional order, advisor or the official source.
How Sofia helps
- Buyers
- Sellers
- Showings
- Follow-ups
Answers buyers and sellers within seconds, qualifies them by area, budget, pre-approval and timeline, schedules showings and follows up with prospects who have gone quiet.
This rule, region by region
- Identify the broker, never the AI as the broker · the Capitale-Nationale region
- Identify the broker, never the AI as the broker · Montreal
- Identify the broker, never the AI as the broker · Laval
- Identify the broker, never the AI as the broker · the Outaouais region
- Identify the broker, never the AI as the broker · the Montérégie region
- Identify the broker, never the AI as the broker · the Eastern Townships (Estrie)
- Identify the broker, never the AI as the broker · Chaudière-Appalaches
- Identify the broker, never the AI as the broker · the Saguenay–Lac-Saint-Jean region
- Identify the broker, never the AI as the broker · the Mauricie region
- Identify the broker, never the AI as the broker · Lanaudière
- Identify the broker, never the AI as the broker · the Centre-du-Québec region
- Identify the broker, never the AI as the broker · the Laurentians
- Identify the broker, never the AI as the broker · the Bas-Saint-Laurent region
- Identify the broker, never the AI as the broker · Abitibi-Témiscamingue
- Identify the broker, never the AI as the broker · the Côte-Nord region
- Identify the broker, never the AI as the broker · the Gaspésie–Îles-de-la-Madeleine region
Get started
Questions
Identify the broker, never the AI as the broker — what does it mean?
A licence holder must disclose their status as a licence holder (art. 1 of the regulation), and an advertisement must show the broker's name as it appears on the licence and, where applicable, their agency (art. 114). Sofia introduces the broker by name and title; she never introduces herself as a broker.
Does Sofia apply this rule automatically?
Sofia follows your templates and rules and shows you the result for approval. Never gives legal or financial advice.
Is this legal advice?
No. This is general information about Quebec rules. Always check with your professional order, advisor or the official source.
Let's talk for 15 minutes?
A Zenitech expert will call you back within 24 hours to see what Orvel can do in your day. No obligation.